Merchandising

Challenge

An existing consumer electronics client needed to gain retail market insights as to why and how the competition was outperforming it at home improvement and appliance retailers.

Solution

In order to accurately identify our client’s product availability, we used our mapping technology to split over 2,800 locations into geographical best routes. We mobilized 729 field reps to survey the inventory of 119 SKUs in person. 2020 created guides in the form of “plan-o-grams” to assist reps in visually identifying the products. The team members provided pictures and critical insights from locations in 44 states and 1,497 cities, all within two weeks.

Results

In only 12 days, we compiled over 300,000 retail insight data points that allowed our client to focus on the right products in the right markets. We also provided our client with key insights as to how the market, national retailers, and competition were changing their approach—as well as photos of missing/damaged equipment in need of immediate maintenance.

Days to Completion

Field Reps Mobilized

k

Data Points Collected

Merchandising

CHALLENGE

An existing consumer electronics client needed to gain retail market insights as to why and how the competition was outperforming it at home improvement and appliance retailers.

SOLUTION

In order to accurately identify our client’s product availability, we used our mapping technology to split over 2,800 locations into geographical best routes. We mobilized 729 field reps to survey the inventory of 119 SKUs in person. 2020 created guides in the form of “plan-o-grams” to assist reps in visually identifying the products. The team members provided pictures and critical insights from locations in 44 states and 1,497 cities, all within two weeks.

RESULTS

In only 12 days, we compiled over 300,000 retail insight data points that allowed our client to focus on the right products in the right markets. We also provided our client with key insights as to how the market, national retailers, and competition were changing their approach—as well as photos of missing/damaged equipment in need of immediate maintenance.

 

Days to Completion

Field Reps Mobilized

k

Data Points Collected

Client Service Center

3575 Lone Star Cir, STE 200

Fort Worth, TX 76177

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Contact Us

817-490-0100

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Client Service Center

3575 Lone Star Cir, STE 200
Fort Worth, TX 76177

Follow Us

Contact Us

817-490-0100