CASE STUDIES

Retail & Direct Sales

Challenge

Our client was looking for an innovative solution to market an ecosystem of products to current non-users. All previous marketing attempts focused on existing customers; increasingly, sales were upgrades and not new users to the brand.

Solution

We transitioned event leadership and created a new division, called community outreach. The team established methods to source local events, trained team members for executive presence, and focused on creating unique and memorable experiences for new users. Creating a database of key events, our client contacts were expanded across major US markets.

Results

With our ability to generate productive leads, we organically sourced & staffed 700+ new events.
We staffed an additional 900 events from existing partnerships.
Total of 2.6M event attendees in 2018.

New Events Sourced

Events From Existing Partnerships

Event Attendees

Retail & Direct Sales

CHALLENGE

SOLUTION

We transitioned event leadership and created a new division, called community outreach. The team established methods to source local events, trained team members for executive presence, and focused on creating unique and memorable experiences for new users. By creating a database of key events, contacts we were able to expanded to all major US metropolitan markets.

RESULTS

With our ability to generate productive leads, we organically sourced and staffed 700+ new events.
We staffed an additional 900 events from existing partnerships.
Total of 2.6M event attendees in 2018.